Operating group · Osijek, Croatia · since 2019

We Build Brands
That Scale Without
Scaling Teams

A family of e-commerce brands in Croatia, Slovenia and Hungary, and Nexus, the commerce software we built to run them. Now offered to other companies too.

Brands

Webshops

Countries

Platform: Nexus

Partners and suppliersBosch ProfessionalMakitaDeWaltHikokiGLSDPDWooCommerce

01 — Our story

Not Just Another Holding Company

Pro Group started in 2019 in Osijek with a single tool shop, majstoralata.hr, and a simple question: what if growth didn't require growing headcount?

Instead of hiring a team for every new store, language and market, we built the software ourselves. Product data, warehouse, shipping, invoicing, customer relationships and marketing analytics all run through one system we call Nexus.

Today that system runs seven webshops in three countries for a team that has barely grown, and it has become a product line of its own.

“We built the operation around software, with a person approving every decision that matters.”

Case study · August 2026

Launching prolata.hu from the existing catalogue

Hungary was relaunched from the Croatian master catalogue: products mapped by SKU, localized into Hungarian by AI under editorial review, priced by rule and published through Nexus PIM. No new warehouse, no new team.

One catalogue, three languages, three markets
Stock, orders and shipping handled by the existing operation
Same playbook ready for the next country

02 — Brand portfolio

Six Brands. Three Countries. One Ecosystem.

Each brand is built for its own customer, and all of them share the same infrastructure underneath.

Majstoralata

majstoralata.hr

The flagship since 2019. Professional power tools, hand tools, workwear and safety footwear for contractors and tradespeople. Bosch, DeWalt, Makita and 100+ other brands, with a showroom and warehouse in Osijek.

FlagshipHR · Croatia

Prolata

prolata.si · prolata.hu

The same catalogue, localized for Slovenia and Hungary. Product data, translations and pricing flow from one source, so a new market launches from the existing stock and team.

Cross-borderSI · SloveniaHU · Hungary

Provanta

provanta.hr

Workwear, HoReCa and medical clothing and safety footwear for companies and crews that spend the day on their feet. Durable clothing, curated brands and B2B ordering.

HR · Croatia

Petcare

petcare.hr

Pet food, accessories and supplies. A vertical outside tools that proves the same infrastructure works for a completely different customer.

HR · Croatia

Navijaj

navijaj.com

Sports merchandise and fan gear for passionate fan communities, with trend-responsive inventory.

HR · CroatiaInternational

Megamall

megamall.hr

General retail across many categories. Our broadest storefront, fed directly by the Nexus catalogue engine.

HR · Croatia

03 — Nexus technology

The Engine Others Don't Have

Nexus is not a vendor product. It was born from our own operational pain and is organised in three layers: the commerce core, agents under supervision, and products we now offer to other companies. Implementation and consulting are available on request.

Layer 01

Commerce core

The systems every one of our shops runs on. Built in-house, refined through years of real orders, real returns and real warehouse movements.

Nexus PIMProduct data

Turns raw supplier catalogues into complete, multi-language, SEO-ready product listings with AI enrichment, and publishes them to every store from one panel.

Nexus WMS + CRMOperations

Orders from all stores, warehouse and picking, GLS labels, automated bank payment matching, returns, and a full CRM with a workspace for the sales team.

Finance automationFinance

E-invoicing integration, automated processing of incoming supplier invoices, profit and loss per sales channel and a live liquidity view.

Storefront platformWeb

WooCommerce stores extended with our own plugins: mega menus, brand and category hubs, cross-sell, transactional e-mails, returns portal and cache guards.

Layer 02

Agents under supervision

Specialised software agents do the repetitive analytical work around the clock. Every action that touches money, customers or public content goes through a human approval gate.

SEO agentsGrowth

Monitor rankings and search demand, propose content and metadata changes, and apply them only once approved.

Advertising agentsGrowth

Manage Google Ads and product feeds against margin targets, compare year over year, and flag anomalies before budget is wasted.

CFO agentFinance

Daily, weekly and monthly briefs on cash, receivables, payables and the money calendar. Its job is simple: keep the company liquid.

Sales intelligence + supportCustomers

Prioritises B2B leads and follow-ups for the sales team, and drafts multilingual customer replies that a person reviews before sending.

Layer 03

Products for other companies

What started as internal tooling is becoming a product line. Each of these runs as its own multi-tenant SaaS, built on the same stack and operated by the same team.

NadzorCompliance SaaS

Compliance management for companies with regulatory obligations: obligations, deadlines, evidence, document generation and web audits in one place.
nadzor.progroup.hr ↗

VoxNexusVoice AI

Voice agents for interviews, sales training and customer support, in Croatian, Slovenian, German and English.
voice.progroup.hr ↗

MajstoriMarketplace

A marketplace that connects tradespeople with customers who need work done, with automatic matching by trade and radius.
majstor.progroup.hr ↗

VoxeraContact center

A white-label contact-center platform with WebRTC calling, queues and analytics. In development.

04 — Timeline

Seven Years, One Direction

2019
Pro Group founded in Osijek. Majstoralata opens as a tool and workwear shop.
2020
majstoralata.hr goes online. E-commerce becomes the main channel.
2021
petcare.hr, the first vertical outside tools.
2024
prolata.si and prolata.hu open Slovenia and Hungary. megamall.hr launches.
2025
Nexus PIM built in-house: one product catalogue for every store and language.
2026
Nexus WMS + CRM, agents under supervision, VoxNexus, Majstori and Nadzor go live. prolata.hu relaunched from the master catalogue.

05 — How we work

Software Under Supervision. Humans In Command.

Software as a force multiplier

We don't replace people with software. We give each team member the leverage of a much bigger team. Systems handle the repetitive work; people make the calls.

Supervised autonomy

Every generated product text, every customer reply, every budget change runs inside guardrails set by experienced people and is approved before it goes out.

Proprietary by design

We don't rent tools that almost fit. We build exactly what our operation needs. The moat compounds with every product, market and product line we add.

Evidence, not gut feeling

Cash, margins, rankings and ad spend are checked against last year's same period, not last month's mood. No guesswork.

Majstoralata · Osijek

Everything on this site runs through a real shop: the Majstoralata showroom and warehouse in Osijek, where products from Nexus PIM end up on the wall and orders from Nexus WMS go out the door.

DeWalt and Makita power tool wall in the Majstoralata showroom, Osijek

Makita display in the Majstoralata showroom

Workwear section with mannequins in the Majstoralata showroom

Safety footwear wall in the Majstoralata showroom

06 — Team

Three Founders, One Operation

Ivan

CEO · Technology and operations

A builder by nature. Instead of raising headcount to match growth, Ivan architected the entire Nexus ecosystem from scratch, writing the code, designing the systems and proving the model across three countries.

Dean

Head of sales · Business development

Dean runs the commercial engine: supplier negotiations, B2B partnerships and key accounts. While the technology handles scale, Dean makes sure every market entry turns into revenue.

Marko

Marketing and operations

Marko owns marketing across all brands and the day-to-day processes that move products from warehouse to customer, turning efficiency gains from Nexus into a smooth customer experience.

Working with us

We are a small team in Osijek that ships software used by real warehouses and real customers every day. There are no open positions listed, but we read every application, especially from engineers who like owning a system end to end.

What we build with

PHP · Laravel · FilamentPostgreSQL · MySQL · RedisWooCommerce · WordPressPythonLLM agents (Claude)Docker · Hetzner · Cloudflare

Send an open application

Press and media

Pro Group d.o.o. is an Osijek-based operating group that runs e-commerce brands in Croatia, Slovenia and Hungary and builds Nexus, the commerce software behind them, which it also offers to other companies. Founder photos and the company boilerplate are available on request.

Press enquiries

07 — Partner with us

Software Built in the Trenches, Now Leaving the Building

Our thesis is simple. Software built inside a real e-commerce operation, with real orders, returns and cash, is better than software designed in a vacuum. Nexus has run our own brands for years. We are now taking it, and the products built on it, to other companies. Every brand we launch and every customer we onboard strengthens the same system.

Request investor deck Download one-pager (PDF)

Three ways to work with us

Expansion capital

Fund entry into further Central European markets and new category verticals, using the proven playbook and the existing operation.

SaaS partners

Co-develop and distribute Nadzor, VoxNexus and Majstori beyond our own group, from pilots to channel partnerships.

Strategic partners

Brands and distributors who want a fast, data-rich e-commerce channel into Croatia, Slovenia and Hungary.

Contact

One address for investors, partners and press. We reply personally.

ibmvalue@gmail.com

Phone, Mon–Fri 07–16: +385 91 1206 600Partnerships: DeanInvestors: Ivan

Pro Group d.o.o.
Ulica Jablanova 26, 31000 Osijek, Croatia
Founded 2019 · OIB 15046324345
Court registration 030218770, Trgovački sud u Osijeku
info@progroup.hr · Privacy and imprint